Moms are set for a treat this Mother’s Day with the Downtown Lynchburg Gift Card. The Downtown Lynchburg Gift Card can be spent with over 30 stores, restaurants, hotels, attractions and services in the area.
Gift Cards can be loaded for any amount from $5 to $500 and are available to buy online or in person at Gilded and Mission House Coffee. If purchased online, the Gift Card can be mailed directly to mom with a gift message.
The pandemic has influenced attitudes towards Mother’s Day with the National Retail Federation reporting that 78% of respondents said celebrating the occasion was more important to them in 2020. The NRF also revealed that the average spent on Mother’s Day gifts and celebrations in 2020 increased by $8 to $205. Overall spend on Mother’s Day in 2020 was $26.7 billion, up from $24.6 billion in 2019.
A 2019 survey found that Gift Cards were the most popular of category of gifts for Mother’s Day, with 96% of respondents opting for Gift Cards for their moms. Gift Cards were more popular than a meal (93%), flowers (88%), clothing (85%) and spa services (66%), finding that 70% of respondents planned to buy from specialty stores and most indicating they would make multiple purchases.
Susan Brown, Program Director at the Downtown Lynchburg Association said: “The Covid-19 pandemic made us all appreciate our family and friends all the more, especially our moms, or that person in our life that is just as special.
“With the Downtown Lynchburg Gift Card Gift Card we’re offering moms a fully customizable experience with their Gift Card. It can be spent however they wish. Such as an afternoon or day out, maybe with lunch, a pampering session and some shopping. Best of all, the Downtown Lynchburg Gift Card Gift Card supports businesses in our local area that really need our help right now.”
The new Downtown Lynchburg Gift Card Gift Card was introduced in 2020 and is powered by fintech Miconex in association with international payments technology solutions provider EML Payments, as a way to encourage local shopping and keep money locked into the local area.
EML and Miconex operate over 200 programs around the world, including downtown gift card programs, mall gift card programs Town and City Gift Card programs.
The Downtown Lynchburg Gift Card is issued by MetaBank®, N.A., Member FDIC. Funds do not expire, Non-reloadable and no cash access. For Cardholder Agreement or Customer Service: www.getmybalance.com or 1-833-558-1088.